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Interpret the Marketing Strategy of World-famous Brands from the Experience of Hermes

5/10/2007 4:56:00 PM

Today, fashion brand no longer merely stands for the relation between supply and demand and the operation of a brand is no longer as simple as a process from production to sale. With the development of brand-based operation, brand operation has changed from traditional operation mode into modern oper…

How to Become Fashion for Home-textiles Brands

5/10/2007 4:54:00 PM

While home-textiles producers all adopt the same mode for brand promotion, the winners will be those who let consumers understand the difference of their products and make consumers feel the comfort of home.

Brand Innovation —— From A Leading Textile Producer to A Leading Textile Power

5/10/2007 4:53:00 PM

China’s status as a leading textile producer in the world is undebatable, however, it is far from a leading textile power. Although it owns the same technology as its competitors, it lacks of comparable brands. It can but become a world factory. If China wants to become a leading textile power, it s…

Chinese Market for Technical Textiles :Current Situation & Environment for Future Development

4/12/2007 4:45:00 PM

Recently, the application filed of textiles has been extending and upgrading constantly. The paper introduces the role of technical textiles played in the development of China’ s national economy, the changing share in textile production and the import and export of technical textiles. By analyzing …

Chitcel —— An Innovative Permanent Anti-bacterial and Anti-odor Fiber

4/12/2007 4:25:00 PM

With the social development and the rising of people’s living standard, some consumers require add anti-bacterial or bacteriostatic functions to textiles. Anti-bacterial fibers have emerged to response the need. The article introduces a new regenerated cellulose fiber with anti-bacterial property-C…

Worldwide Development of Organic Cotton Textiles

4/12/2007 4:24:00 PM

Organic cotton refers to cotton that is naturally cultivated without using chemical fertilizer, pesticide and transgenic technology. It is beneficiary to human health and environment protection. Organic cotton needs to be certified by related organizations or authorities before it can be called organ…

New “ Green Barriers” to China’s Textile Export and Relevant Countermeasures

4/12/2007 3:59:00 PM

“Green barriers”are increasingly threatening the export from of Chinese textile and garment producers. The article introduces the natures, characteristics and forms of “green barriers”in the international textile trade and their influence on China’s textile and garment industry. It also analyzes…

Evaluation of Anti-pilling Properties of Textiles and Related Solutions

3/9/2007 11:15:00 AM

The paper introduces several methods for testing the anti-pilling properties of textiles commonly used at home and abroad, analyzes the factors causing the pilling and presents some measures for improving anti-pilling properties.

High-visibility Reflective Warning Clothing and Related Testing Technology

3/9/2007 11:14:00 AM

The paper introduces the reflective principle of reflective materials, and based on international standards, discusses the design and quality requirements on reflective warning clothing and related testing methods. It also points out some shortcomings of the reflective warning clothing exported from …

On Developing Shengma/Tencel Blended Fabric

3/9/2007 11:09:00 AM

“Shengma” is a new regenerated cellulose fiber, featuring excellent spinning and dyeing properties. This paper introduces how to develop moisture-absorbent and air-permeable value-added fabric by blending “Shengma”with Tencel. Key technologies in spinning, weaving and dyeing & finishing p…

Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS

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