CHINESE|ENGLISH July 11, 2025

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Reform of Selling Ways of Modern Clothing Industry

3/11/2014 4:57:52 PM

— Case Study on “Double 11” Online Shopping Festival Abstract: With the fast development of E-commerce, more and more young people prefer to purchase clothes online, especially when online shopping platforms, such as Tmall.com, promote sales on November 11 and make it an online shopping festival. …

Investigation and Analysis on the Consumption of Shu Embroidery and Its Trends

3/11/2014 4:54:47 PM

Abstract: Analysis on the consumption of Shu embroidery was done in terms of products, customers and consumption channel through questionnaire survey, field investigation and market research around Chengdu.Then, some suggestions for boosting the consumption of Shu embroidery were put forward based on…

Research on Clothing Consumption Habits of Older Consumer

12/18/2013 8:58:28 PM

—A Case Study of Shaoxing Region Abstract: With China entering the aging society, fashion design targeting senior citizens is becoming a big challenge as well as a great opportunity; therefore its commercial value and development potential attract apparel enterprises' attention. Nowadays, many probl…

Study on Customization of Home Textile and Design of Its Marketing Scheme

12/18/2013 8:56:46 PM

Abstract: With the advent of the diversified consumption age, consumers are no longer satisfied with a large-scale uniform product, and prefer personalized products. As customization of home textile is starting in China, the related theoretical research still lags behind. Customized marketing model o…

Study on the Evaluation Mechanism of Clothing Commodities Based on Online User Comments Information

10/16/2013 10:10:46 PM

Abstract: The user comments information on e-commerce website are key indicators to improve commodities and services for the producers and sellers, and they are an important reference to the same product buys for consumers. In this paper, new evaluation mechanism of network commodities for clothing c…

Study on Shaping Underwear Consumption of City Women in South Jiangsu and the Product Strategy

9/24/2013 7:54:29 PM

Abstract: The consumption feature and demand of women from four cities in south Jiangsu were studied through questionnaire survey. Some conclusions were obtained. The consumption demands of shaping underwear included four factors: functional factor, quality factor, appearance factor and performance f…

A Survey on Dressing Tendency and Consuming Behavior of College Students in Beijing

9/24/2013 7:53:21 PM

Abstract: Currently, most domestic researches on apparel customer behavior are focusing on customers in general, rather than on any specific group. Meanwhile, researches on college students’ dressing behavior mainly concern their style or dressing TPO. Researches on college students’ dressing tende…

Research on the Virtual Experiential Marketing Strategies of Clothing Brand

8/15/2013 6:05:53 PM

Abstract: Brand awareness is the determining factor of brand loyalty, and the experience is the main way for consumers to form brand awareness. Virtual experience marketing can significantly improves the image awareness and perceived value of the clothing brand. In order to enhance the clothing brand…

The New Path of Low Cost Marketing for Clothing Enterprises in the Internet Age: a Case Study on Threadless

8/15/2013 6:03:30 PM

Abstract: Internet has provided fertile ground for the low cost marketing. Threadless seized the opportunity and cut cost in each link of marketing chain systematically after identifying the market opportunity, then reduced operational risk. Research on the success of Threadless is meaningful to nati…

The Latest Development in Broken-end Detecting Technology on Ring-spinning Machine

6/20/2012 10:45:00 AM

The paper analyzes the current application and effect of broken-end detecting technology on ring-spinning machine. It points out that broken-end detecting technology can improve many parameters relating to spinning production management and cost-efficiency. It is not only a useful tool for improving …
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Authority in Charge: China National Textile and Apparel Council (CNTAC)

Sponsor :China Textile Information Center (CTIC)

ISSN 1003-3025 CN11-1714/TS

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