9/21/2016 4:15:57 PM
Abstract: By investigating and analyzing the factors that have significant influence on the values of textile and apparel brands, the paper aims at offering certain reference to upgrading the value of Chinese textile and apparel brands and the development strategy of enterprises. The results show tha…
9/21/2016 4:14:49 PM
Abstract: For a long time, Chinese garment enterprises have not paid enough attention to human capital property rights of their managers. Based on such situation, the paper discusses the management of executive position capital in Chinese garment enterprises from a property rights perspective, and po…
8/12/2016 11:48:44 AM
Abstract: Along with increasingly intensified competition on market, it is important for clothing brands to take differentiated marketing strategy. The space planning and display design of terminal shops have become the core content of visual marketing of clothing brands. Based on comparative cast st…
6/12/2016 12:00:00 AM
— Case Study on World Famous Jeans Brand LS&CO. Abstract: Since 2006, China National Textile and Apparel Council(CNTAC) has published annual report on Social Responsibility For Textile & Apparel Industry in China for eight straight years, and about one hundred domestic textile and apparel en…
5/16/2016 10:00:30 AM
Abstract: This paper discusses how traditional textile trading enterprises apply e-commerce in their business transformation in the age of Internet, proposes some preliminary ideas on setting up B2B e-commerce trading platforms, deliberates on the business structure and function modules of the platfo…
3/11/2016 11:05:31 AM
Abstract: With the constant changes of living concept, color has become indispensable element in interior space and people are making more and more efforts to exploring the methods and rules of applying color to interior space. This paper systematically expounds the application of colors in interior …
3/11/2016 11:04:23 AM
Abstract: China-ASEAN Free Trade Area (CAFTA) was established on Jan. 1, 2010. For more than five years, with “zero tariff” to bilateral textile and garment trade in full operation and the transfer of global garment processing industry to Southeast Asian countries, ASEAN nations have constantly imp…
12/22/2015 5:50:22 PM
Abstract: China’s “Zero Waste of Unwanted Clothes” Action is a public welfare activity jointly sponsored by the Ministry of Civil Affairs, China Women’s Development Foundation, China National Textile and Apparel Council, etc. in 2014, which calls for Chinese garment brands to recycle and reuse di…
12/22/2015 5:26:29 PM
The global textile and garment manufacturing industry converged at ITMA 2015 in Milan to source innovative solutions to enhance their business sustainability. Their commitment to sustainability is evident from the strong industry turnout. At the end of eight days, the 17th edition of the world's most…
10/19/2015 2:19:30 PM
Abstract: As China's economy has entered a new normal state, foreign clothing brands flood into China and the clothing industry is facing increasing competition, building rapid response system has become increasingly important for clothing enterprises. In this context, classifying clothing enterprise…
