11/25/2020 10:24:19 AM
Abstract: With the implementation of the national digital economy strategy, the textile and garment fashion industry began to focus on digitalization and intelligence. Based on the specific requirements of new retailing and digital transformation, this paper analyzes the role of digital technology in…
7/17/2020 5:33:26 PM
Abstract: The online spread of apparel brand culture has shown typical features of decentralized transmission in the early days. The model of “Live Streaming + Shopping” has become the most fashionable and effective method for daily shopping of live streaming users, which is also in line with the d…
4/30/2020 9:29:29 PM
— Factor Analysis Based on Women’s Wear Industry in Jiangsu, Zhejiang and Shanghai Abstract: Based on a survey of the fashion women’s wear industry and the textile industry clusters in Jiangsu, Zhejiang and Shanghai, this paper performed a factor analysis on the questionnaire data via SPSS 24.0 so…
1/21/2020 4:02:33 PM
Abstract: With the development of modern information technology, conventional marketing methods cannot meet the needs of large-scale apparel customization enterprises. This paper introduces the current situation of large-scale apparel customization enterprises, and puts forward the service marketing …
11/13/2019 5:09:43 PM
Abstract: Since the introduction of the new retail concept, the apparel market has been redefined in both theory and practice. In the second half of today’s global e-commerce development, the Chinese apparel industry has also completed the transition from the sellers’ market to the buyer’s market.…
11/13/2019 5:08:44 PM
Abstract: The paper concludes the constituent elements of the logo image and its garment brand image,and constructs a theoretical model to explore the corresponded relationship between the logo image and its garment brand image. Then through the questionnaire survey method to test the consumer’s opi…
8/13/2019 1:26:22 PM
Abstract: With the advent of the new era of consumption, the new“circle”interpersonal model of fashion consumption promotes the brand’s new development due to its shared, open and multi-layered interpersonal relationship chain, however, fashion brands, especially the permeation of their cultural v…
7/24/2019 12:23:27 PM
On June 26, the ITMA 2019 came to an end at Barcelona Exhibition Center, Spain. The exhibition highlighted innovative equipment and digital technology covering the whole industry chain under the theme of “Industry 4.0” and sustainable development. The net exhibition area of this exhibition is more …
3/18/2019 1:35:01 PM
Abstract: With more than 20 years' development, great changes have taken place in e-commerce of China's garment industry. This paper introduced the characteristics of rapid differential development and tensional integration of China's apparel e-commerce from the analysis of the functional sociology p…
10/19/2018 5:43:43 PM
Abstract: Ink-jet printed nonwoven decorative materials are widely used in the decorative field because of their novel pattern design, low price, and eco-friendly characteristic, which cater to the consumer’s consumption concept. The paper analyzes the advantages and problems of ink-jet printing of …
