3/17/2015 3:06:08 PM
Abstract: The emergence and rapid development of e-commerce have brought great changes not only to people’s lifestyle but also to the children’s wear industry in terms of designing concept, marketing mode and analysis of consumers’ attitudes and behaviors, etc. Based on the current situation of e-…
1/13/2015 4:40:40 PM
Abstract: Body satisfaction, which belongs to a research area of the social psychology, has a certain relationship with human consumption tendency, such as clothing choice and so on. This investigation was to explore the relationship between college students' body satisfaction and their clothing choi…
1/13/2015 12:00:00 AM
Abstract: In the e-commerce environment, traditional clothing retail enterprises and online clothing brands are actively exploring mobile e-commerce and online to offline modes. At present, the typical O2O modes for clothing retail enterprises include physical store mode, private customized mode, lif…
10/17/2014 5:15:56 PM
Abstract: The overall design process of customer-made home textiles for a living room was introduced in this article. In the work, the authors made an overall consideration of customer’s requirements and room space, and gave a detailed design plan on home textiles’fabric, color, decorative pattern …
10/17/2014 5:13:28 PM
Abstract: In recent years, with the raise of people’s consumption level and diversification of consumer demand, functional home textiles have got rapid development. However, from the view of evaluating their functions, developments of related testing technologies and standards are hysteretic relativ…
8/14/2014 11:29:13 AM
Abstract: Taking Hstyle as an example, this article discussed the advantages and disadvantages of brand clothing e-commerce enterprises in multi-brand operation, parity strategy, channel strategy and so on. Some suggestions on network operation and marketing strategy of brand clothing enterprises wer…
8/14/2014 11:28:04 AM
Abstract: Fast fashion clothing brand operation pattern (taking ZARA, H&M and other brands as examples),as a successful business mode, has been imitated by many companies in the industry in recent years. This paper, basing on analysis of modern garment enterprises logistics management system and …
6/16/2014 12:00:00 AM
—ITMA ASIA + CITME 2014 Preview ( II ) To be held from 16 to 20 June 2014 at the Shanghai New International Expo Centre, ITMA ASIA + CITME 2014 will gross 152 200 square meters in 13 halls, 15 percent larger than the last edition in 2012. To-date, the event has attracted the participation of 1 351 t…
5/13/2014 3:09:11 PM
Abstract: Electronic commerce has given a great push to Garment Mass Customization GMC. Under the electronic commerce trend, four marketing modes of GMC have been developed. Based on the features of each marketing mode, clothing enterprise should make right choice for its marketing. Key words: electr…
4/16/2014 4:35:11 PM
Abstract: The flipped classroom is a new pedagogic model. By taking “The Basic of Clothing Technology” courses as example and aimed at improving teaching quality, the author discussed some experiences in the practice of flipped classroom. Key words: “The Basic of Clothing Technology”; flipped cla…
