Abstract: With the advent of the diversified consumption age, consumers are no longer satisfied with a large-scale uniform product, and prefer personalized products. As customization of home textile is starting in China, the related theoretical research still lags behind. Customized marketing model of home textile was introduced and analyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed. Then design plans and suggestions on creating customized marketing model were put forward for home textile enterprises.

Key words: home textile; customization; marketing model; modularization