— Case Study on “Double 11” Online Shopping Festival

Abstract: With the fast development of E-commerce, more and more young people prefer to purchase clothes online, especially when online shopping platforms, such as Tmall.com, promote sales on November 11 and make it an online shopping festival. Online shopping, clothes online shopping in particular, is so prosperous that hypostatic stores suffer a lot from it. The rise and development of online shopping have a great impact on the sales of hypostatic stores, so clothing enterprises are supposed to broaden their selling ways by selecting different selling ways for different brands as well as discrepant management.

Key words: costume sales; online shopping; hypostatic stores; listed companies