Abstract: Garment technology brands exist objectively but have not been fully valued. The paper carries out a profound analysis on the constitutive characteristics, function and style evaluation of garment technology brands as well as their innovation-related topics, aimed at arousing people’s attention to garment technology brands, giving full play to their effective and positive role and enriching the connotation of garment brand culture.

Key words: garment; technology brand; constitutive characteristics; innovation