Abstract: Currently, both the business pattern and the pattern of manufacturing industry have entered into a new era, and meanwhile, big data technology is restructuring business model and people’s behavior in an open, equal and public-participated way. Under such background, technology-driven and demanddriven have become an impetus that complements each other rather than favors one more than the other for developing new products, and new models of technological innovation and related changes under new business pattern deserve more attention. It is necessary for textile enterprises to learn and adopt new models of technological innovation, keep close attention to the changes of these new models and find the best and adaptable path of innovation.

Key words: technological innovation; business pattern; product development; textile industry