Abstract: Xintang in Guangdong Province boasts the largest jeans manufacturing and export base in China.However, it is still weak in brand design. This paper aims to find the way for transferring “Made in Xintang” into “Created in Xintang” through optimizing brands and improving quality, so as to further increase international recognition of Xintang jeans manufacturing industry and forge a professional market.

Key words: Xintang; jeans garment; design; optimization