Abstract: Chinese-made denim garment cover a significant share in international low-end market. However,with the development of denim garment industry in other developing countries, China’s export of denim garment is facing more intense competitive pressure. And along with the advancement of urbanization and the transformation of domestic consumers’ lifestyle and consumption concept, denim garment have huge potential on domestic market. The development and innovation of denim garment are reflected in the entire production process, and the application of advanced technologies creates conditions for the transformation and upgrading of the denim garment industry.

Key words: denim garment; market; new material; new technology; product development; development trend