The paper discussed the base of putting natural dye to mass production. According to dye supply,it proposed the way of man-made cultivating, developing vegetable dye coordinator, base planting vegetable, salvage reuse. According to stability of natural pigment, it propounded the method of building up perfecting natural dye database, making system color card. According to brand development, it brought up green brand strategy, function brand strategy and gave categories of brand development. The thesis also suggested resolving way to problem of dye-uptake rate and color fastness.