ITMA 2019 marks the start of a new era for Saurer. Saurer’s new website in the fresh corporate design went live to coincide with the start of the exhibition. Customers and stakeholders can find to the desired products, services and company information in a few easy navigational steps. The site’s new structure and appearance reflects a modern company with a focus on digitalisation. Using the streamlined site, visitors will be able to gain a clear overview of what Saurer have to offer – comprehensive, tailored solutions that include far more than just machinery.

Through dedicated teamwork, it was possible for Saurer to relaunch the group’s website on 18 June 2019 after just a few months. Saurer had launched the previous version of the site six years ago and this was the opportune time to reinvigorate the web presence in line with Saurer’s new customer-oriented strategy. Intuitiveness was a major factor in the conceptualisation of the new layout – this ensures that users can find the desired information with ease.

Visitors to Saurer’s revamped website will notice that Saurer’s products and services are organised according to application and systems. This highlights its commitment to providing customers with fit-for-purpose solutions for the processing of fibre and yarn. Clients will also be able to access Saurer’s service offerings: Sun – Service Unlimited, the online customer portal Secos as well as the new training portal Saurer Academy.

With Saurer’s repositioning, it is vital for all its stakeholders to understand where the group is heading in terms of strategy and how Saurer aim to achieve their vision. This is why Saurer have included its purpose story and core values for the first time. Aside from offering users a highly visual experience with integrated picture galleries and a range of image, training and product videos, the responsive design Saurer have adopted means that the website is displayed optimally on desktop computers and handheld devices.

“Saurer’s aim was not just to give the site a facelift, but to ensure that it met state-of-theart technical standards in order to be prepared for the future. A website is always evolving – Saurer is a dynamic company and will keep improving the site step by step and adding new content on a regular basis to ensure Saurer’s customers, investors and applicants can stay up to date,” explains Silke Maier, Saurer’s Senior Corporate Communications & Marketing Manager, who headed the relaunch.

Saurer invite their customers and anyone else with an interest in Saurer to visit the new website now and in the future – be sure to check in frequently to find out about Saurer most recent innovations, exhibition dates, vacancies and other developments.