With the upcoming trend direction for SS18, the SPINEXPO team are integrating and reflecting the changes and uncertainties that exist in our societies, economic structures, political systems and impending environmental crisis; issues and challenges that continue to shake us all.

When we started to work on SS18 trend directions, we realized that we were surrounded and influenced by a time in history that is blurred and one where societies and cultures lack direction. In addition to this, the influence of the ‘internet of things’ and the overload of information that requires us to react and respond instantaneously, leads to a saturated state of mind. This made the creative process challenging, our analysis complicated and a level of uncertainty that blocked a clear way forward.

We are living in a time of change; sociologically, economically, technologically, culturally and in terms of our lifestyles, a genuine fight between wanting to keep the security of what we already know and the challenge and insecurity of discovering the future.  Fashion always illustrates the world at its most pressing and controversial moments, beauty standards are, and will, continue to be redefined.  

We need to adapt to change and amplify novelty products, being even more creative than ever, using new technology, respect individual difference in taste and a consideration of sustainability.

Overlook of our trend stories

Our next SPINEXPLORE trend area will introduce 5 trend directions originating from what we perceived coming and how we want to move forward.

With our first concept titled “Saturation”, we gathered together everything we ever worked on to create a mix-and-match of ideas and concepts. This collage of new advancements in technical processes, innovative manufacturing methods, embellishments and finishing; add extra sophistication to stitches and body forms, with 3D techniques used to re-shape stitches and construction techniques.

Exploring the concept of “Imperfection” we analyze what beauty and its variations mean for different people and cultures of the world.  We go beyond our own concept of what we consider beautiful and explore the concept of beauty from the perspective of race and diversity. The importance of individual difference and perception allows us to consider how something that may be deemed imperfection can sometimes be more beautiful than perfection. What is perfection?

Through the integration of “Saturation” and “Imperfection” we study the idea of “Distortion”. Everything that is already formatted and we consciously acknowledge can be shaken, twisted and convoluted to offer new constructions.  Integrating movement as a new creative process can provide direction and offer interesting concepts that can drive creativity in textile development.

Taking a side step to explore a different perspective that allows us consider new directions, we decide to study colour and its myriad of shades, defined by “Pigmentation”. Our fourth story integrates the deepness and structures of various black coloured yarns and fibres, studying how 3D effects, spraying and adjunction of various elements and printing work together to bring colour to an absence of colour.

Culminating our research by melting and uniting colours together we create “Explosion”, the title of our last story.  A festive interpretation of colours and ideas, integrating techniques both crafted and manufactured, and combining a wide variety of dyes to produce and innovate and creative result.

Once again SPINEXPO is excited to bring new trend and novelty by capitalizing on the adventurous and creative spirit of its design and development team.  

While our reflection on the tumultuous times we live in may be seen as contradictory, our inspiration of saturation, imperfection, distortion, pigmentation and explosion challenges us all to look beyond the commonly accepted and seek inspiration and creative potential in the least likely of places.

In a time of change and uncertainty, SPINEXPO aims to create positive mindsets and adventurous spirits to boost the imagination of exhibitors and trade visitors alike.

Show Information

Date: 28 Feb/1-2 March 2017

Opening Hours: 9.00 a.m. to 6.00 p.m. (4.00 p.m. on 2nd March 2017)

Venue: Shanghai World Expo Exhibition & Convention Centre

Admission: Complimentary admission for trade visitors and members of the press with business card (compulsory)

No entrance under 18 years old.

Do not forget your Business Card!

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Website: www.spinexpo.com