The Spring/Summer 2015 session of SPINEXPO^TM will feature a new installation that explores the world of color in greater depth; Each session of SPINEXPO^TM will look at the different meanings that a specific color has in different cultures, as well as the ways that the color can be interpreted into fashion and lifestyle.

“There is much more to color than simply a reference on a color card” said the SPINEXPO organizers, discussing this newest addition to the fair.

The launch installation will focus on what Green means as a color and the way in which the green palette is interpreted in different cultures, regions and nations.  SPINEXPO^TM will explore its newest connotation in eco-friendly clothing and textile innovations.

Yarns&Colors

Hualian By HUBO

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a naturakl balance of cool and warm (blue and yellow) undertones.  Green is considered the colour of peace and ecology and is associated with growth, regeneration, fertility and nature; but it can also be the colour associated with envy and jealousy. “This coming season sees a particular green as a major key colour: the colour of absinthe, illustrated by Jade Cream in our colour palette” said SPINEXPO.

Liz Donnelly

The installation will feature a clean and tranquil environment built around transparent dividers and bleach wood features on which woven/embroidered fabrics will be hung.  The visual presentation will be enhanced with depth information about what Green as a color means in various civilizations and countries.

The presentation will be divided into two major directions: Styled garments by stylists from exhibiting companies such as GITG Hubo, Consinee/Top Line, and UPW who were given complete creative freedom to express their creativity and personalised style statements. In addition, there will be a direction dedicated to science and innovation in textiles, new experimentations from key exhibitors, stylists and machinery manufacturers, in particular Santoni and Yarns & Colors.

70 years of Shade of Green

In 1939, starring in “Gone with the wind”, Scarlett O’Hara wore her famous green velvet curtain dress.  

In 1952, April magazine Vogue/Conde Nast featured shades of Green dresses by Frances McLaughlin-Gill  

In the 1960s, chartreuse green came into fashion, reflecting psychedelic dreams

In May 1961, Harper’s Bazaar monthly magazine promoted fashion directions in every shade of the colour.

End of the 1980, Calvin Klein featured shades of Green in his collection

Chartreuse became the new neutral.

In 2011, Green replaced black at the Golden Globes by actresses dresses by brands such as Max Azria and Versace.

What’s Happening at SPINEXPO Shanghai(March 9-11)

160 exhibitors from 15 countries, selected for their quality and creativity.  

New this season:  a trend area dedicated to activewear.