Recently, the well-known domestic men´s wear brand JOEONE and the international brand marketing and communication giant Ogilvy & Mather Advertising established strategic partnership. It is said that the cooperation witnessed the formal beginning of JOEONE´ s brand expansion strategy, with Ogilvy & Mather playing the role of a brand and marketing steward for JOEONE.

After signing the cooperation agreement, Ogilvy & Mather will help JOEONE to communicate with its customers in higher levels and more diversified channels through making targeted brand marketing strategy and getting insights into consumption preferences and brand culture. Ogilvy & Mather will plan the strategic restructuring and upgrading in products, distribution channels, logistics, services, communication and other enterprises operating aspects to promote the image system, product system and the driving force system into a more effective circle. At the same time, JOEONE also sets a clear goal of being a partner with Ogilvy & Mather to gradually evolve into a fashion industry leader instead of a garment operator, and finally become an international well-known brand.

Translator and Editor:Lucy

Source: Apperal World