On March 17, 2007, with the start of HEMPEL AWARD the 15th China International Young Fashion Designer Contest, China Fashion Week Collections A/W 07-08 Opening Ceremony launches in Banquet Hall of Beijing Hotel. In the following 9 fashion days, there will be more than 30 famous fashion designers and makeup stylists, over 100 new design talents and 27 fashion brands from 20 countries and regions such as China, France, Germany, Italy and Korea as well as Hong Kong (China) and Macao (China) to hold 25 collections of haute couture, fashion and makeup, 3 fashion design contests and 2 graduate selected works shows. Besides, 14 press conferences, 9 expert lectures and over 40 professional activities will not only bring us fashion trends A/W 07-08, but also enlarge international exchange and cooperation in fashion and ready-to-wear industry and promote brand development and competitive power.

Ⅰ. Brands Charm Brilliant in Fashion Trends
With the importance of brand culture and design inspiration in the fashion market, fashion trends collection has been the main way for designers and enterprises to guide the consumption and brand competitive power promotion. Original idea and design style have already been the key elements in market competition.

There will be 6 fashion trends collections in China Fashion Week, including BOSIDENG China Down Wear Trend Collection A/W 07-08, EDENBO China Business Casual Men’s Wear Fashion Trend Collection A/W 07-08, HOSA CUP China Lingerie Fashion Trend Collection 07-08, JIMMY Make up Fashion Trend Collection 2007, MGPIN Color Makeup Trends Collection 2007 and Children’s Wear Fashion Trends Collection A/W 07-08.

Moreover, 17 famous fashion designers from domestic and abroad will show their fashion collections A/W 07-08 at Beijing Hotel and D·PARK BEIJING HOUSE, including D·PARK Fashion Designers Collection A/W 07-08, LILANG Ji Wenbo Men’s Collection A/W 07-08, BOIS ROUGE Men’s Business Casual Collection A/W 07-08, CABBEEN Men’s Collection A/W 07-08, STDAWEE Zeng Fengfei Men’s Collection A/W 07-08, CHAOYUE Liu Lin · Jin Hui Sportswear Collection A/W 07-08, CHOI BO KO Fashion Collection, SUN XIUQIN Minorities’ Costumes and Accessories Collection, MEIDI Zhang Jicheng Fashion Collection A/W 07-08, Elegant. Prosper Women’s Collection A/W 07-08, MicheleMiglionico Haute Couture Collection, IRENE VAN RYB Fashion Collection and MIIOW Fashion Collection A/W 07-08.

Ⅱ. New Talents Coming through Fashion Education and Practice
To train professional talents and select new fashion designers is not only the important responsibility for China Fashion Week serving industry innovation and brand development, but also the outstanding achievement made by enterprises and fashion brands. In the past years, China Fashion Association has attached high importance to the training and selection of professional talents. Many contests organized by CFA are not only the focus of fashion industry and society, but also the center for fashion talents. The contests not only exhibit the unique creation and talent of the young designers, but also show the social corporate responsibility of famous enterprises. 3 design contests finals will be held in China Fashion Week: HEMPEL AWARD the 15th China International Young Fashion Designer Contest, HOSA CUP the 4th China Swimwear Design Contest and QIPAI CUP China Costume Creation Contest.

China Fashion Week, which has been held for 10 years, is not only the international stage for the fashion brands and designers domestic and abroad, but also the world window for mutual exchange of fashion education, as well as the great launch pad for fashion institutes works shows and excellent graduates recommendation. Since 2004, Beijing Institute of Clothing Technology and BICT- Raffles College have held series teachers and students works show in China Fashion Week. In this Fashion Week, Beijing Institute of Clothing Technology will hold Graduate Selected Works Show for the forth time and so do Graduates from Academy of Arts & Design, Tsinghua University.

Ⅲ. “Press influence” and “Post-education” Give New Power to Industry Innovation
“Press influence” is the symbol of influential and competitive power. China Fashion Week Press Conference & Reception provides a good chance for brands, fashion designers and cities or regions to release their news and influence the press. There will be 14 press conferences in this China Fashion Week: China Fashion Week Press Conference, the 15th HEMPEL AWARD Contest Media Reception, China Casual Wear City—Shishi Day, BOSIDENG Press Conference of China Fashion Week, CHAOYUE Press Conference of China Fashion Week, HOSA CUP Press Conference of China Fashion Week, 2007 Ordifen Innovative Design Contest for China Undergarment Elements Press Conference & BEAUIDEAL Press Conference, Asahi KASEI · China Fashion Designer Creative Award Press Conference, the 16th JEANSWEST CUP Casual Wear Design Contest Theme Release, 2007 Silk Road International Clothing & Accessories Festival Press Conference, The 6th China (Dalang) International Woolen Knitwear Fair Press Conference, QIPAI CUP China Costume Creation Contest Press Conference, “JEFEN—Travel in Paris” VIP Cocktail Party, 2007 International Fashion Week Qingdao China Press Conference and Sept Wolves ·China Fashion Week Ten Years Vogue --- Special TV Program Cocktail Party.

The 1st “HI-TEC” Brand Road Fashion Forum which is organized by the Organizing Committee of “HI-TEC” Brand Road Fashion Forum, realized by Training Center of China Fashion Association, Beijing Times Bright China Education Development Co., Ltd. and HI-TEC CHINA, aims to become the international influential summit in fashion industry. With the principle of “bringing international think tank, accelerating brand development and promoting professional management of enterprises”, this forum will deliver 9 theme lectures focusing on “brand building and management strategy’. The forum will invite 11 experts from both domestic and abroad, including Mr. Lang Xianping, the famous economist; Ms. Catherine COCHAUD, the former President of LVMH Group; Professor of Korea FIK Fashion College to have a profound and professional discussion on fashion industry development strategy, brand differentiation strategy, data management, visual merchandizing, retail service system as well as boutique display design.

Ⅳ. Fashion Celebrities in Ten Fashion Years of China Fashion Week
From 4 fashion collections in 1997 to over 30 ones nowadays; from an annual event to biannual collections for S/S and A/W seasons; from the participation of local fashion designers and companies to the wide participation of overseas brands and designers, China Fashion Week creates an unusual decade. In order to review the developing course and supply better service to brand development, industry innovation and fashion life style, Organizing Committee of China Fashion Week and China Fashion Association make a decision to evaluate top ten meritorious entrepreneurs, top ten fashion designers, top ten fashion models and top ten fashion institutes in China Fashion Week and U-TOWN—China Fashion Week Closing Ceremony & the 10th Anniversary for CFW Public Evaluation Launching Ceremony. And, under the sponsorship of Sept Wolves Fashion Co., Ltd., the Organizing Committee of China Fashion Week and Sowrai will produce Sept Wolves · China Fashion