Asia´s most popular home textile trade fair, Intertextile Shanghai Home Textiles, will open on 25 - 27 August 2009 at the Shanghai New International Expo Centre. With an exhibition space of 103,500sqm, the fair has attracted over 800 exhibitors from 24 countries including newcomers from Belarus, Malaysia and Russia.

Famous Chinese brands including Frette, Babei, Fuanna, Menglan, A-Fontane, sharm and Veken, special pavilions from Germany, Korea, Pakistan, Taiwan, Turkey as well as seven home textiles manufacturing bases including Nantong and Yuhang in China will be featured this year alongside home textiles mills from around the globe.

The home textiles market in China is growing with leaps and bounds and in the process has attracted the attention of foreign brands that have entered the Chinese markets on their own or through joint ventures. This has happened due to the growing affluence levels of the consumers who are becoming more and more demanding by asking for exquisite home textile fabrics.

Profile for exhibit include bed linen, blankets & bedding, terry & toweling products & bath mat, table and kitchen linen, curtains, curtain accessories, upholstery fabrics & leather textile, wall coverings, carpets & rugs accessories, textile for contract market, fibres/yarns, printing & CAD/CAM/CIM systems, design & styling, trade publications, e-commerce.

A new feature for Intertextile Shanghai Home Textiles will be special Bedding and Functional Fabric Zones, dedicated to international bedding manufacturers targeting Chinese buyers. Equally important will be the open-ended forum, which will be held at the fair to give participants an insight to the business opportunities available in the local and overseas markets.

To inspire fair attendees with the coming trends in home textiles design, a Designer��s Studio and the Metropolis Lifestyle Studio will be set up at the international hall to reveal the latest designs and trends for S/S 2010. It is fair to say, home textiles is redefined in a broad sense by Intertextile Shanghai Home Textiles.

China´s home textile industry had entered a crucial phase of upgrading instead of simple expansion in quantity. They need to transform the business model, optimize the export product mix, build brands, increase added value, diversify varieties and designs and improve packaging and marketing.

Intertextile Shanghai Home Textiles, as a vane of industrial development, reflect the progress and the orientation of home textile industry, and play an active role in promoting the development of the industry.