According to a recent survey conducted by a fashion website, aged people in China don´t just lose their interest to garments as they are supposed to be. In fact, the quality of clothing is still highly valued by the elderly. Over 88 percent of the aged people call out for their own brands and only 12 percent of the aged people interviewees don´t in too must pursuit of brands. An approximate 91% of the aged people believed it a necessity to set "clothing counters for the elderly".

Many aspects actually need to improve in the marketplace. Amongst all the interviewees, 33 percent believed that it is hard to find the appropriate sizes, around 30 percent believed that elderly clothes are out-fashioned and 35 percent thought the price are too high to afford and the elderly garment counters are far from geographically universal.

The primary concern for the aged people while making their choices is illustrated in the following diagram:

20,386 aged people were interviewed with 41.58 percent of male and 58.42 percent female.

Source: China Textile Leader